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How to add a new store product variant to a store item

This guide shows you how you can add multiple variants for a store item, so that you can make multiple options available to your customers without having to add them as different items to your store

Angel Horowitz avatar
Written by Angel Horowitz
Updated yesterday

πŸ“ Overview

You can add different variants to the same store product (i.e. size, colour, material, sex), so that you don't have to create a separate store item for each variant.

This way, instead of creating individual store items for your red shirts, green shirts, and blue shirts, you can create a store item for Shirts, and the colours can be the variants this store item is available in.

⚠️ First make sure you have your desired attributes added i.e. size, colour, material, sex. Head to Store βž” Products βž” Options to add these.

πŸ’‘ You can change the order your store items are displayed in by following the steps outlined in our support guide here.


Once you've checked your desired attributes are in place, head to Store βž” Products βž” Product Table βž” click on the desired product βž” Add Product Variant.

You can then set the desired attributes for this product. For this T-Shirt we're selecting colour and size.

If you need to add new attributes head to store settings to do so.

Once saved you'll land back on the product. Click 'Add Product Variant' from here.

Now simply enter your desired attributes.


You can set up as many product variants as you require i.e. if you had Small and Medium T-Shirts to sell, you would set up 2 product variants, one for each size.

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