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🎥 An overview of Memberships (VIDEO)

This guide explains how to sell access with recurring memberships, packs, and prepaid plans, what each type includes, how billing and usage work, and when to choose one over the others.

Angel Horowitz avatar
Written by Angel Horowitz
Updated this week

A quick video on the types of memberships you can create in TeamUp.

In TeamUp, you have three different types of memberships: recurring, prepaid, and packs. Watch the video below for a quick run-through of what each type is for.


Now let's take a closer look at each membership type in a little more detail.

♻️ Recurring Memberships

A recurring membership is an auto-renewing plan (weekly, monthly, or annual) that charges customers on a schedule and keeps them active until they cancel or you end the plan.

Click here to find out more

You can make it unlimited or set usage limits per period (e.g., 8 classes per month), and decide whether new cycles prorate or start on the purchase date.

Recurring memberships are best for clients who want continuous access. Think “all-access monthly”, “3 classes/week”, or ongoing training, because they minimize friction, stabilize revenue, and support features like pauses/holds when someone needs a short break.

Because of this, recurring memberships are ideal for Recurring Reservations, where you can set your customers up to automatically be booked into a specific class or appointment every week at a fixed time and week day, for a fixed amount of time or until their membership expires.

You can set usage limits per period and define how the membership appears on the customer site.

We have a guide which looks into recurring memberships in more detail, which you can find here.

🧠 Example: You can create a Recurring Membership which offers 2 classes per week, and customers can use this membership to register for classes manually, or you can create recurring reservations which can run for a specific number of weeks, or until the membership expires/has been cancelled.


📦 Packs

A pack is a fixed number of uses/credits customers buy up front (e.g., 1, 5, 10, or 20 visits) and spend over time; each booking deducts a credit until the pack is empty or reaches its expiry date.

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Packs behave like punch cards: simple, flexible, and commitment-light.

They’re ideal for drop-ins and re-engagement promos. For example, “10-Class Pack (expires in 90 days)”.

You control how long packs stay valid, which services they can book, who can purchase them, and whether multiple packs can be held at once, giving you a friendly way to price-tier casual usage without subscriptions.

💡 Packs can not be provide customers with access to On-Demand content.

Because Packs only last as a specific amount of time (until they expire or until their credits have been used up), they're not "ideal" for long-term Recurring Reservations, however, you can still use them to create a short-term recurring reservation which lasts a specific number of uses.

🧠 Example: You can use a "10-Class Pack" to create a recurring reservation for a customer, which only lasts 10 visits, or 10 weeks.

You could also use the 10-Class Pack to register them for 2 recurring reservations every week, and that would last 5 weeks.

We have a guide which looks into recurring memberships in more detail, which you can find here.


🎟️ Prepaid Plans

A prepaid plan is very similar to Pack memberships, but instead of being "usage-based", it grants access for a defined window, such as a month, term, or season, paid entirely up front and without auto-renewal.

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Clients stay active for the set dates (or duration) and then lapse unless they purchase again, which makes prepaid plans great for short programs, courses, trials, and seasonal offers (e.g., “1-Month Unlimited, Prepaid” or “Summer Term Pass”).

Like recurring memberships, you can make them unlimited or apply weekly/daily usage rules, but because there’s no ongoing billing, they’re perfect when you want clear start/stop dates and predictable entitlement without subscription management.

Because of how Prepaid Plans work, they can be used to create Recurring Reservations which run for a specific amount of time as opposed to how they would work with Packs (usage based, or for an X number of registrations) or recurring memberships which can be indefinite.

🧠 Example: You can create a Prepaid plan which lasts 60 days and offers unlimited class registrations, in which case, the customers can use this Prepaid plan to register for classes manually, but it can also be used to create recurring reservations which will end when the Prepaid plan expires 60 days after it was purchased.



📒 Notes & tips

  • Holds/Freezes: Holds can be applied to all types, including packs and prepaid plans. Helpful if a customer needs a short break during a validity window.

  • On-Demand Content: Usage limits apply to classes; on-demand access is granted by adding the membership to the relevant collection, but Packs can not offer access to on-demand content.

  • Customer site display: You can control whether a plan is for sale/visible and which category it appears in.


Frequently Asked Questions (FAQ's)

Click here to view frequently asked questions

Can I edit which events a customer can access when they purchase a membership?

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Yes. If a customer purchases a membership and you would like them to have different usage limits than their membership allows (e.g. to be able to attend 10 classes per month instead of 5), you can set Custom Limits for their membership.

Can I edit a membership so that a customer can keep their usage, but not be able to register for events with a specific instructor?

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No. When you set Custom Usage Limits for a membership, you can edit the amount of classes a customer can register for using their membership, but not which instructors they can register for events with.

If you want to be able to control which instructors customers can register for events with, you'd have to create a class type or appointment type per instructor, and that way you can control which event types they can access.

🧠 Example: If you create a Yoga Class which offers classes with three instructors, you won't be able to edit a membership to only offer access to classes with a specific instructor.

If you create a class type per instructor (e.g. Yoga with Adam, Yoga with Tina, and Yoga with Rachel), you can create a membership which offers access to Yoga with Rachel only, and not with Tina and Adam.

Can I create a custom membership for a single customer?

Click here to view the answer

Yes. You can create a membership which you can set up however you like, and set it to be "Hidden" so that it's not visible on your memberships list on your customer site.

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