đ Overview
If you'd like to welcome new customers with a special offer, you can set a discount code so that only new customers can use it. This works by combining two things: your New Customer criteria, which decide who counts as "new", and a setting on the discount code itself.
This guide explains how to set a code for new customers only.
â ď¸ Before you start, make sure your New Customer criteria are set up, as these decide who counts as a new customer. See how here.
đˇď¸ How to Set a Code for New Customers Only
When setting up or editing a discount code, you can choose who is allowed to use it.
Setting it to new customers only means it won't apply for customers who no longer meet your New Customer criteria.
In the discount code setup, inside the Validity section, you'll find the "Who can use this discount code?" setting that defines who can use the code. Set it to New customers only rather than All customers.
đĄ For the full discount code setup, including the discount value, validity, and which purchases it applies to, see Setting up a discount code here.
â Frequently Asked Questions (FAQs)
Find answers to common questions or additional details that may not be covered in the main instructions.
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Click the arrow to view frequently asked questions
How does the platform decide who counts as a new customer?
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That's decided by your New Customer criteria, which you set yourself, for example a customer staying "new" until they buy a membership. A new-customers-only discount code applies to anyone who still meets those criteria.
đĄ See Setting your New Customer criteria here.
Can I switch an existing code to new customers only?
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Yes. You can edit a discount code and change who is allowed to use it between All customers and New customers only.
What happens when a customer is no longer "New"?
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Once a customer no longer meets your New Customer criteria, a new-customers-only code will no longer apply for them, so the discount is only available while they still count as new.