Skip to main content

Setting your New Customer criteria

This guide explains how to set the criteria that decide when a customer counts as "New", the options available, and how the New status is lost once those criteria are met.

Written by Costa Bontioti

📝 Overview

The New Customer criteria let you define when a customer counts as "New" to your business. For example, a customer can stay "New" until they purchase a membership. This is useful when you want to give extra attention to new customers, manage new customer sales opportunities more closely, or create discount codes and memberships that apply to new customers only.

This guide shows you how to set your criteria, the options available, and how the New status is lost.


🛠️ How to Set Your New Customer Criteria

You set your criteria from your settings, where you choose what causes a customer to stop being "New". Go to Settings ➜ Customers, then click Edit beside Customer Status.

You can then choose one of three options for when a customer is considered new.

You remove the new status from the customer

The customer stays "New" until you remove the status yourself. Go to Customers ➜ Customer List, search for the customer, open their profile, then click the New tag and remove it.

They register for an event

The customer is considered "New" until they make their first registration.

They purchase a membership

The customer is considered "New" until they buy a membership. You can exclude specific plans and packs, so a customer could buy, for example, a 1 Month Trial and still remain "New".

⚠️ Once a customer is no longer marked as "New", this status cannot be restored or reapplied. There is no way to change a customer from regular back to "New".


📍 Related Guides

Once your New Customer criteria are set, you can use that status to create offers aimed at new customers.

💡 See how to apply a discount code to new customers only here, and how to create memberships for new customers only here.


❓ Frequently Asked Questions (FAQs)

Find answers to common questions or additional details that may not be covered in the main instructions.

Click the arrow to view frequently asked questions

Can I change a customer back to "New"?

Click the arrow to see the answer

No. It is not currently possible to change a customer from regular back to a new customer. Once a customer no longer meets your New Customer criteria, or you remove the New status, that status cannot be restored or reapplied.

How does a customer lose their "New" status?

Click the arrow to see the answer

It depends on the criteria you set. A customer stops being "New" when they meet your chosen criteria, whether that is making their first registration, purchasing a qualifying membership, or you removing the New status from their profile yourself.

Can a customer buy something and still stay "New"?

Click the arrow to see the answer

Yes, if you use the membership criteria and exclude certain plans or packs. Any plan or pack you exclude will not remove the New status, so a customer could buy, for example, a trial and remain "New".

Did this answer your question?