š Overview
System Fields are special fields created automatically by the system. Unlike regular fields, they can't be deleted, and they power other parts of your account. There are currently two: Date of Birth and Marketing Preference.
š Date of Birth
This field gathers and stores a customer's date of birth. It's automatically configured as a Date type field, shown on the customer profile, and included on the Signup form.
It's used to drive:
The Customer Birthdays report and birthday list on your dashboard.
The automated birthday email, when enabled via Notifications.
You can't delete this field, but you can edit it via Settings ā Customer Fields so it isn't included on the Signup form, or remove it from specific forms directly.
ā ļø Turning off "Show on the customer profile page" removes Date of Birth from the customer profile on your business dashboard only. Once a date of birth has been entered for a customer, it remains visible and can't be fully removed.
š£ Marketing Preference
This field gathers and stores a customer's preference for receiving marketing messages from your business. It's automatically configured as a Choice (select exactly one choice) type field, shown on the customer profile.
Unlike Date of Birth, it isn't automatically included in any pre-loaded form, unless you already had this feature enabled previously, in which case it'll be pre-loaded to the Signup form.
Alongside the standard field settings, Marketing Preference has two additional options:
Opt-out Choice. One choice can be marked as the "opt-out" option. When a customer selects it, this confirms they should be unsubscribed from any other marketing systems you're using.
āAuto opt-out. If enabled, customers are automatically unsubscribed in Mailchimp as soon as they select the opt-out choice. If not enabled, the unsubscribe happens the next time you process a Mailchimp export.
To view or edit these options, head to Settings ā Customer Fields ā click Details next to the Marketing Preference field.
On the next page you'll see the existing settings under the Opt-out Choice section. Click Edit opt-out settings to tick or untick your choices as needed, then Save.
You can also add, edit, or remove the choices pre-loaded by the system. These are:
Yes, I'd like to receive occasional marketing messages
No, do not send me any marketing messages
š” For the full walkthrough of enabling and configuring this field, see the guide here.
ā Frequently Asked Questions (FAQs)
Find answers to common questions or additional details that may not be covered in the main instructions.
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Click the arrow to view frequently asked questions
Can I delete a System Field?
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No. System Fields power other parts of the account and can't be deleted. You can still edit them to remove them from forms, or hide them from the business dashboard customer profile.
ā
This is outlined in our relevant support guide here.
Can I stop Date of Birth showing on the customer site?
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You can remove it from your Signup form and any other forms, which stops new customers being asked for it.
ā
The "Show on the customer profile page" setting only controls the business dashboard view, and any date of birth already entered for a customer stays visible.
Are there more System Fields than these two?
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No. Date of Birth and Marketing Preference are currently the only two System Fields. Every other field on your account is a regular, fully editable and deletable field.