đ Overview
Any field can be deleted at any time, except the two System Fields (Date of Birth and Marketing Preference).
âď¸ Deleting a field permanently removes all customer data stored against it, and this can't be undone. If you want to keep the data already gathered but stop asking future customers for it, edit the field instead of deleting it.
â ď¸ Deleting a field and creating a replacement is not a way to migrate data. Data can't be merged between fields, so anything collected against the old field is lost when it's deleted.
Export the data first if you need to keep it.
đď¸ Deleting a Field
Head to Settings â Customer Fields â click Details next to the relevant field â click Delete.
On the next page you'll see a confirmation reminding you the action can't be undone. Tick the box confirming you're aware that any data stored in this field will be permanently removed from all customers, then click Delete Field.
Once done, the deleted field no longer appears on your Customer Fields page, the customer profile page, or any forms it was previously part of.
â Frequently Asked Questions (FAQs)
Find answers to common questions or additional details that may not be covered in the main instructions.
Click the arrow to view frequently asked questions
Click the arrow to view frequently asked questions
The Delete button is greyed out. Why?
Click the arrow to see the answer
Click the arrow to see the answer
This means the field is a System Field, which can't be deleted because it powers other parts of the account.
This is outlined in our relevant support guide here.
How do I keep the data but stop asking customers for it?
Click the arrow to see the answer
Click the arrow to see the answer
Edit the field to remove it from your forms instead of deleting it. The field and all its existing data stay in place, but no new customers will be asked to complete it. Alternatively, mark it optional so customers can skip it.
This is outlined in our relevant support guide here.
Can I recover a field after deleting it?
Click the arrow to see the answer
Click the arrow to see the answer
No. Deletion is permanent and removes all associated customer data. Export your customer list before deleting if there's any chance you'll need the data later.