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Who's Missing? Who's Not Showing Up?

This guide explains how to use the All Attendances report to identify at-risk customers, track no-shows, review membership usage, and reward your most active attendees.

Written by Costa Bontioti

πŸ“ Overview

Understanding your customers' attendance habits is one of the most valuable things you can do to support retention and keep your business growing. The All Attendances report gives you a flexible, filterable view of who is showing up, who isn't, and how your customers are engaging with your offerings over time.

To access the report, go to Reports ➜ Events ➜ All Attendances.

πŸ’‘ For a full walkthrough of all the filters, grouping options, charts, and download features available in the All Attendances report, see the guide here.


πŸ“Š What You Can Do With This Report

Here are four common ways to put the All Attendances report to work for your business.

1️⃣ Identify Customers Who May Be Slipping Away

Spot customers who are attending less frequently than they used to, or who haven't been seen in a while. Reaching out proactively can make a real difference to retention.

To see each customer's monthly attendance totals, group the report by Customer and set the totals view to Monthly Totals, then filter by Status = Attended. This gives you a clear picture of how often each customer has shown up month by month.


2️⃣ Spot Your No-Shows

Want to find customers who regularly book in and then don't show up? Use the Any Status filter and select No-Show to display only bookings that have been marked as no-shows.

You can also include Late Cancelled in the same filter if you'd like to see both together.

noshows


3️⃣ Discover How Your Membership Options Are Being Used

Use the Any Membership filter to compare how often customers on different memberships are attending.

For example, you might want to see whether customers on an unlimited monthly membership attend more frequently than those using a class pack or pay-as-you-go option.

attendancesbymembership


4️⃣ Reward Your Most Active Customers

Many businesses recognise and reward their most dedicated attendees. The Customer Leaderboard view within the All Attendances report ranks customers by their total attended sessions, making it easy to identify your top attendees.

To access it, go to Reports ➜ Events ➜ All Attendances ➜ Customer Leaderboard.

leaderboard


❓ Frequently Asked Questions (FAQs)

Find answers to common questions or additional details that may not be covered in the main instructions.

Click the arrow to view frequently asked questions

Why are some customers not appearing in my report?

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The All Attendances report only shows customers who have at least one attendance record within the selected date range. If a customer hasn't attended any events during that period, they won't appear in the results.

To include customers with zero attendances in a given month, try expanding your date range and grouping by Customer with Monthly Totals, customers with no activity in a specific month will show a zero for that month rather than being excluded entirely.

If a customer has never attended any events at all, they will not appear in the All Attendances report regardless of the date range selected.

Can I see which customers are booking but not showing up?

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Yes. Use the Any Status filter and select No-Show to see all bookings that were marked as no-shows. You can also combine this with the Customer group-by option to see which customers have the highest number of no-shows over a given period.

Can I filter the report by a specific membership?

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Yes. The Any Membership filter lets you select one or more membership names to narrow the report to attendances made using those memberships. This is useful for comparing how different membership types are being used across your customer base.

Where can I find the Customer Leaderboard?

Click the arrow to see the answer

The Customer Leaderboard is a pre-built view within the All Attendances report. Go to Reports ➜ Events ➜ All Attendances ➜ Customer Leaderboard to see your customers ranked by total attended sessions.

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