How to track Events and set up Conversions in Google Analytics using Google Analytics 4
💡 Google recently announced that their new technology, Google Analytics 4, would replace Universal Analytics on July 1, 2023. You can connect your TeamUp account to Universal Analytics (UA) or Google Analytics 4 (GA4). If you want to connect to GA4, keep reading. To connect to UA, click here.
This guide covers:
How to connect TeamUp to Google Analytics 4
You can integrate TeamUp with Google Analytics 4 in a few quick steps from Settings >> Integrations.
See the tutorial below for instructions:
How can I check if TeamUp and Google Analytics 4 are connected?
You can easily check by heading into the 'Realtime' tab on your Google Analytics account.
Then open your TeamUp Customer Site or your website page where your TeamUp widget is embedded (you can do this from another browser tab or window, or from a different device, like your phone).
You'll see the Realtime tab display your activity as you click around. You can test navigating to different pages, purchasing a membership, a store item, etc.
💡Sometimes, it takes a few seconds for Google Analytics to load real-time activity. If that happens, refresh your browser.
Watch the video below to see what Realtime displays as I browse my TeamUp Customer Site:
What happens once I've connected TeamUp to Google Analytics 4?
After the integration, all of the information from TeamUp is sent as events.
The event information is stored as follows:
Event category. This is the first generic name of the group of objects you want to track. Example: teamup-memberships.
Event name. 'Name' is the second generic name of the event. Each category has at least one name. Example: the "teamup-memberships" category contains two names that describe two separate actions -- "teamup-paidmembership-purchase" and "teamup-freemembership-purchase".
Event label. The label is the name assigned to the element whose users’ interaction you want to track. Example: "Unlimited Membership", "Gold Membership", "Free Trial Membership", etc.
❗️Any categories and names sent from TeamUp will include the "teamup" prefix.
See the table below for the Event categories, names, and labels that we're currently sending to Google Analytics/Universal Analytics:
Event category | Event name | Event label |
teamup-customers | teamup-signup | customer account created |
teamup-memberships | teamup-paidmembership-purchase | {membership name} |
teamup-memberships | teamup-freemembership-purchase | {membership name} |
teamup-memberships | teamup-membership-purchase-initiated | - |
teamup-events | teamup-appointment-purchase | {appointment type name}-dropin |
teamup-events | teamup-class-purchase | {class type name}-dropin |
teamup-events | teamup-course-purchase | {course type name}-dropin |
teamup-ecommerce | teamup-store-purchase | {product name} |
Page views are also sent to Google Analytics as events. These events have a slightly different structure than the action-based ones above. For pageviews, we send:
Event name | Page title | Page location |
page_view | {your business name} - TeamUp | {page URL} |
❗️The text in the curly brackets {} will be replaced by your event, membership, and store product names, or your business name and Customer Site URLs on pageviews.
Where can I view TeamUp events on Google Analytics?
To see your TeamUp Events, log into Google Analytics and head to Reports >> Life Cycle >> Engagement >> Events.
This report shows just the event name by default. If you'd like to include the event label and/or the event category, you'll need to create a custom dimension for each one of these parameters in Google Analytics and then add it to this report.
For more details on this report and how to add a customer dimension, watch the tutorial below:
How to use TeamUp information to create Conversion Events with Google Analytics 4
You can use events to create conversion events in Google Analytics. You can create conversion events to monitor the performance of all sorts of actions.
As an example, if you're focusing on promoting high-ticket memberships, you could create a conversion event to track membership purchases over x value.
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