You can use events to create conversion goals in Google Analytics.
As an example, if you're focusing on promoting high-ticket memberships, you could create a goal to track membership purchases over x value.
In this guide we're going to walk you through how to create goals on Google Analytics:
🎥 Watch the tutorial
📕 Read the tutorial
🔧 Troubleshooting
🎥 Watch the tutorial
📕Read the tutorial
To create a Goal, first you'll need to log into your Google Analytics account.
Head to Admin (click the cog in the bottom left corner), and then click 'Goals' under the view you want to create the goal for. Click 'New Goal'.
Select 'Custom' for the goal type, enter a name, and select 'Event' for the goal details.
You'll be presented with options for how to build the values.
You can then fill out these fields with one or more of these fields. We usually recommend one only to keep it simple, but you might want to say membership purchases over x value, for example, so combinations are useful. You don't need to select a value to have the value included in reports.
Here are just a few examples of values you would input here:
Goal - All paid membership purchases. Enter "teamup-memberships" in Category and "teamup-paidmembership-purchase" in Action.
Goal - A specific membership purchase. For example, a membership called "Free Trial". Enter "Free Trial" in the Label box.
Goal - All purchases over $100. Enter "teamup-memberships" in Category and "teamup-paidmembership-purchase" in Action, and "100" into the Value box.
Goal - All purchases of a water bottle in your store. Category is "teamup-ecommerce", Action is "teamup-store-purchase", and Label is "water bottle".
🔧 Troubleshooting
My goal isn't showing data even though there is event data
Goals will never add historical data, so this is likely just a case of waiting longer to see your results.
If you added the goal and there is event data since then, you have likely typed something incorrectly in the goal setup. Check your goal setup and make sure the settings are typed exactly the same as the event category, action, or label.
Jump to: