📝 Overview
This guide explains how your custom branded app handles in-app purchases (Store), memberships, and referral offers.
It will help you understand what your Customers see and how to configure referral incentives.
💡 This guide is for Owners, Admins and Staff Members only and is not intended for Customers.
🫸 Before you start
Before you start selling in the app, check that you have the following in place.
Your memberships and store products are set up on your Business Dashboard.
You know which products/memberships you want to promote in the app.
You've decided whether you'll use the built-in referral system or your own incentive structure.
🛍️ Store in the app
The Store section of the app lets Customers purchase merchandise and products you've made available.
What Store is for
Selling merchandise from the app
Reducing front-desk workload by letting Customers self-serve
How it works for Customers
From the Customer view (for your context):
Customers open the Store tab/menu item in the app.
They see the merchandise and products you've chosen to make available.
They complete the purchase process directly in the app, then gain access to any membership-gated areas (for example On-Demand, Workouts, Meals, etc.).
⛔️ Gift cards aren't currently available in the app. For workarounds, see the FAQs at the end of this guide.
🎫 Memberships in the app
The Memberships area shows Customers what memberships they can buy.
What Memberships is for
Showing available memberships/plans
Letting Customers purchase a membership directly in the app
🔔 The membership purchase page in the app has been redesigned. Membership prices now show the display price, which includes VAT where it applies. Customers may need to update to the latest version of your app to see the new page.
Things to be aware of as an Admin
Customers without a membership can often see a Sign up or Memberships option and browse before committing. Anything that's membership-only will be paywalled until they buy.
Only Customers with an active membership can access gated areas like Meals, On-Demand, Workouts, Wearables, Progress and Challenges.
📨 Referral Offers
Use the Referral Offer settings in the Admin Console to configure how referrals are presented to Customers. Referrals are only visible in the Club Updates page.
What Referral Offers are for
Encouraging existing Customers to invite friends
Providing incentives (discounts, credits, or rewards) when referred friends join
Promoting your business in a controlled way
Setting up a referral offer (Admin Console)
Log into the Admin Console.
Go to Referral Offer.
Configure your headline/description to explain the offer clearly.
Add a custom image that will look good in the app.
Specify details of how the reward works (for example "Get a free week when a friend buys a membership").
Save your changes.
💡 To display referral offers in your app, make sure the Referral Offer feature is enabled under Club Updates in your Feature Selection settings.
💡 Referral codes are managed directly on your Business Dashboard. Check our guide here for more info.
🔎 What Customers see: Referral Offer & Store
This section explains the Customer experience of referrals and purchases in the app.
In the app, Customers see a Referral or similar section where your configured referral message and image appear.
They may get a link or sharing options (depending on your setup) so they can invite friends easily.
New prospects can then sign up via the app and purchase memberships through Store or Memberships, which can trigger your referral conditions.
❓ Frequently Asked Questions (FAQs)
Find answers to common questions or additional details that may not be covered in the main instructions.
Click the arrow to view frequently asked questions
Click the arrow to view frequently asked questions
What can't someone access without a membership?
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Click the arrow to see the answer
When a Customer signs up in the app without a membership, they can browse and look around, but certain areas stay locked. Only Customers with an active membership can access Meals, On-Demand, Workouts, Wearables, Progress and Challenges.
Customers without a membership who try to open these will hit a paywall prompting them to buy a membership first.
I'm an Admin. Don't I also have a membership?
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Click the arrow to see the answer
Not automatically. Admin access lets you configure the app and content, but it doesn't grant membership-level access to paywalled areas.
If you want to see the app exactly as a paying Customer would, assign yourself a zero-value membership on your Business Dashboard. This removes paywalls for your test account without affecting billing.
A Customer says they can't access content after purchasing. Why?
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Click the arrow to see the answer
Confirm their payment and membership are active on your Business Dashboard.
Check they're logged in with the same email they used to purchase.
Ask them to fully close and reopen the app to refresh their status.
If the content is gated by Groups, verify that their membership is correctly syncing into the group you used for access rules (see the Managing Access & Visibility guide).
How can I set certain products/memberships to be visible only to specific Customers?
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Click the arrow to see the answer
Use Groups & content visibility:
Create membership-synced groups in the Admin Console.
On your Business Dashboard and in Feature Selection, ensure only those groups/memberships can see specific products or content.
Test with a test customer account in that group to confirm the experience.
Why do membership prices in the app include VAT?
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Click the arrow to see the answer
Membership prices in the app now show the display price, which includes VAT where it applies. This means Customers see the price they'll actually pay before they purchase.
How can I offer gift cards in the app?
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Click the arrow to see the answer
Gift cards aren't currently available in the app. There are two workarounds you can use instead:
Add a direct link to your Customer Site gift cards page in the side menu.
Create a Club Update that links to your Customer Site gift cards page.
For further help with either of these options, please reach out to support.