What is Facebook Custom Audiences?
Facebook Custom Audiences is part of their ad suite, and enables building lists for targeting with their platform.
This is a powerful feature that allows you to build a list to target or exclude from targeting. For example, you could send your customers to the list and then ensure you do not waste ad spend showing them adverts intended for new customers. Another example would be to build a list of existing customers and then create a Lookalike Audience in Facebook that shares similar attributes to target with an advert.
How do I connect TeamUp to Facebook Custom Audiences?
Send data from TeamUp to Facebook
You can connect your TeamUp account to Facebook Custom Audiences via the new Zapier integration: https://zapier.com/apps/teamup/integrations. This will enable you to send data to Facebook Custom Audiences to use for your Facebook Ad campaigns. Please note you cannot send data from Facebook to TeamUp.
Once connected, you’ll be able to use one of our available triggers to pass data from TeamUp to Facebook Custom Audiences.
Data is passed via a zap in Zapier. The process is simply:
- Make a new zap in Zapier
- Select the TeamUp app
- Select the Trigger Event you want to use
- Verify the data contains what you need
- Add any required filters to your Zap (this step is not mandatory)
Tip. Filters are a way to ensure actions get performed only on the items you want. For instance, you might want to send customer membership purchased data just for trial membership purchases, or have one Zap for trial customer membership purchases and another for all other membership purchases. With filters, you set a specific condition and the Zap will only continue if it meets that condition.
Check out our guide for more on how to create a Filter.
- Select Facebook as the ‘Action’ App
- Build the template
To make this process easier we plan to create some pre-made templates of the most common use cases for you. If you are unsure on how to go about setting up your zaps we’d recommend waiting for these.
Other ways to integrate with Facebook
Install your TeamUp customer site on your Facebook page
I need some help
You can contact Zapier for help with their platform.
As always, let us know if we can assist from our side.