What is a referral program?
Word of mouth has always been one of the most effective tools to grow a business, simply because people are more likely to pay attention to referrals from a friend or a trusted source.
Happy customers are excited to talk about a service they love, and rewarding them when they do so will only motivate them further!
A referral program is a simple way of incentivising your customers to spread the word about your business. They are highly valuable because they help increase loyalty among your existing customers, plus they allow you to acquire new customers virtually for free.
You can create a powerful customer referral program from your TeamUp business dashboard. This exciting feature allows you to manage your rewards and keep track of your referrals.
How does it work?
When Customer A refers Customer B, Customer B gets a free membership of your choice (for example, a one-week trial).
When the referral has been confirmed by you, Customer A receives an account credit* if you've configured that option. You may alternatively specify no reward for the referring customers, which can be used if your business is rewarding customers some other way.
*Note: You may decide that account credit is not the ideal reward for referrers. Some businesses offer the referrer something like a free class, which should take the form of a membership on TeamUp. You may want to offer a £20 single class for free, but not want to offer £20 in free merchandise.
The way to offer non-credit rewards is to specify "nothing" in your referral program settings, and then have a staff member manually add the reward after the referral has been confirmed.
How can I set up my referral program on TeamUp?
You can set up your referral program from your business dashboard in just a few quick steps.
After you've enabled the feature and set up your rewards system, you'll be all set to launch your program!