This setting gives you the option to define when a customer is "New". For example, a customer is "New" until they purchase a membership. Maybe you want to give some extra attention to your new customers, manage new customer sales opportunities more closely, or even create discount codes that apply to new customers only.
First, you'll need to set the criteria for when a customer is considered new.
To do this head to Settings >> Customers and click edit besides Customer Status.
Now you can select when a customer is considered new:
You remove the new status from the customer
You'll remove the new status manually from each customer profile when you're ready, from Customers>>search desired customer>>click New and remove the new status.
They register for a class or course
A customer is considered new until they make a registration. You can exclude classes from this criteria.
They purchase a membership
You can exclude plans and packs from this criteria.
In the below example a customer can purchase 1 free class, and still remain a new customer.